What We Do.
In a nutshell, we help organizations building successful digital products. With hundreds of thousands of apps and websites launched every day, it has become more and more challenging to differentiate your product. Superficial designs that ignore basic usability is the most certain path to failure.
Building a product that wins the market is as hard as ever. This is because the key elements to successful digital products are beyond pixels and code. It's the people and people are complex, rational and emotional beings. Thus, to win the market, a product must first satisfy a need of the people who use it before anything else. That's why we start all the projects with empathy towards the people we design for. We then analyse how they interact with the product by testing it iteratively.
Our goal is to build products that meet the user's needs and are desirable, feasible, and viable.
Opacity is founded by Iwan Kurniawan. He has been in the design industry for over 15 years and has been working with large corporations, government agencies, entrepreneurs, and start-ups.
Get in Touch.
1 North Bridge Road, Singapore 179094 Email: email@example.com